Set Apart Web Design

Facebook, Twitter, LinkedIn, Youtube, Blogster…….. The list of social media sites is endless! Wikipedia lists over 199 (yes! I counted them) and www.traffikd.com lists over 400 by subject. Social Media is not only a big deal, but it has become a way of life for us personally and professionally. A giant shift in media, marketing, politics, relationships and culture has taken place and it has changed the way we do business.

Smart marketers recognize that most of their customers spend much of their time on these sites talking to potential new customers. Therefore, taking advantage and actively participating in the social media phenomena is a must for any successful business, if that’s where the people are, then that’s where your business should be.

Social Media Marketing provides free advertising, increases your on-line presence and provides an increase in new business. It is the perfect platform for you to spark conversation with your customers and hear what they’re saying about you. More importantly, it provides the opportunity for your satisfied customers to communicate with prospective customers, providing you with a powerful, tried-and-true method to promote your business; word-of-mouth. One-to-one used to be the “word-of-mouth” ratio; Social Media has amplified that ratio to one-to-potentially-millions! Additionally, conversations you have with your customers and potential customers can lead to inbound and outbound links, gain subscribers, possibly increase search engine rankings, and ultimately, increased sales or production.

The Harvard Business Review Analytics Services recently conducted a survey of 2,100 organizations and discovered that 79% are currently using social media channels. To download their entire twenty page report click here.